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Harry Potter Store NYC: Where Hogwarts meets the Big Apple

The Harry Potter Store in NYC and its bar and shop are one of the most amazing experiences to do during your trip to New York City.

In fact, here you will learn everything you need to know about the Flagship Store of The Chosen One. I will talk about its location, the VR experience, the Butterbeer Bar and much more.

Get ready to discover everything you need to know about the Harry Potter Store in NYC.

Harry Potter Store Entrance Shop Flatiron District

The Harry Potter Store in New York: enter into a Magic World

Welcome to Harry Potter Store NYC, where fans can enter into the captivating universe of their beloved books and films. Right behind the Flatiron Building, the Harry Potter Store in New York is an enchanting wizarding world.

In this NYC Flagship Store you will find everything: from exclusive merchandise to memorable photo ops.

This store provides a unique experience for every Harry Potter fan in New York.

If you’re a Harry Potter fan and find this article about the Harry Potter Store behind the Flatiron fascinating, then you’ll absolutely love my piece about the 2023 Harry Potter Exhibit in NYC. It’s a magical journey that takes you deep into the Wizarding World right in the heart of New York City. Take a moment to read about this unforgettable experience at the Harry Potter Exhibit NYC 2023: Journey into the Wizarding World

Experience the Enchanting Harry Potter Store New York: A Magical Experience

The Harry Potter’s flagship store is located at 935 Broadway in Manhattan’s Flatiron District in New York.

The 5th Avenue with its Christmas Lights during the Holiday Season is just a few stops away.

This shop is an expansive three-story, 21,000 square foot retail space dedicated to all things Wizarding World. Upon entering, visitors are immediately taken into its captivating universe with captivating decor inspired by both books and movies.

At The Wand Shop, customers can find an expansive selection of Harry Potter and Fantastic Beasts merchandise.

For example you can shop clothing, accessories, collectibles and home decor items. Fans can even purchase their very own wand. In fact, at the Wand Shop’s there is a wide selection of character wands or design a custom one!

Plus if they’re curious which Hogwarts house they belong in? Experience an interactive Sorting Ceremony complete with an interactive hat and personalized certificate!

In addition to an expansive selection of merchandise, Potter fans can take part in workshops and classes. For example you can learn potion-making, spellcasting, and even Quidditch lessons.

This store has gone above and beyond to make Gryffindor Seeker fans feel magical.

In fact you will feel like you have stepped into your favorite book’s pages.

Harry Potter Store New York Wands Shop

Capturing the Magic: Photo Opportunities at Harry Potter NYC

Harry Potter Store NYC provides visitors with plenty of photo ops to remember their visit and share on social media.

For example, a popular spot is the Wizarding World-inspired Butterbeer Bar.

Here visitors can sip a refreshing beverage against an iconic Hogwarts Express backdrop.

Also, fans can engage with life-sized statues of their favorite characters. This is a memorable photo op with creatures from the Wizarding World.

Additionally, the store’s exterior boasts an exquisite mural depicting Hogwarts castle. This serves as the perfect backdrop to your memorable Harry Potter NYC photo.

Another breathtaking photo opportunity is the flying car from “Harry Potter and the Chamber of Secrets,” suspended from the ceiling. Fans can also take selfies on Platform 9 3/4 with its luggage cart disappearing into a mysterious brick wall.

Looking for more shopping ideas in NYC? Check out Christmas in New York Store in Times Square (NYC Shopping) and The Shops at Columbus Circle: Your Ultimate Shopping Guide

Experience The Butterbeer Bar and More at Wizarding World NYC

Harry Potter fans mustn’t miss a visit to the Butterbeer Bar at Harry Potter’s flagship store.

Here they serve up without alcohol, creamy drinks inspired by the beloved beverage from the books.

Like this customers can savor their beverages in an inviting themed environment.

In addition to the Butterbeer Bar, the store hosts a range of exclusive events and experiences for fans.

These include wand demonstrations, trivia nights, meet-and-greets with actors from Harry Potter and Fantastic Beasts films.

Additionally there are special screenings of the movies as well as behind the scenes presentations for diehard admirers.

Some events and experiences might need a reservation. For more information about upcoming events and experiences, please reach out directly to the store.

Experience the Potterverse: VR Experiences at the Flagship Store

One of the most thrilling attractions at Harry Potter Store NYC is an immersive virtual reality (VR) experience. This VR experience will transports fans into the Wizarding World. Here, they can explore iconic locations from this world, engage in magical duels, and even fly on a broomstick!

If you want to join a VR Experience, the Harry Potter New York requires reservations in advance. Fans can reserve their space by scanning a QR code at the store or visiting the Harry Potter New York website. I highly recommend to book ahead as these experiences are highly sought-after and often sell out quickly.

In addition to the VR, the store also offers more interactive activities. For example you can explore the “Dumbledore’s Office” and a magical greenhouse filled with plants from the Wizarding World. These attractions give fans an incredible chance to further engage with The Chosen One’s magic in an memorable way.

The entrance to the enchanting Broadway musical on 42nd Street, inspired by the adventures of the famous young wizard and his friends, featuring a captivating marquee with show title and dazzling lights, inviting theatergoers to experience the magic.

How Harry Potter and the Cursed Child Connect to 935 Broadway

New York City is not only home to the Young Wizard’s flagship store. In fact, it also host to the critically acclaimed stage play Harry Potter and the Cursed Child. This was created in 2016 by J.K Rowling, Jack Thorne, and John Tiffany.

Since its premiere, this two-part theatrical production has continued to enchant audiences around the world.

The Harry Potter Store NYC celebrates its partnership with Broadway by offering exclusive merchandise and souvenirs for fans to take home. Furthermore, they often host special events and promotions related to the play, further cementing its magical connection in Manhattan’s heartland.

The store also dedicates a section to The Cursed Child. Here fans can learn about the play’s creation and view costumes and props. Visitors can as well purchase tickets to see it performed live on Broadway.

Social Media Joy: The Harry Potter Store NYC’s Online Presence

In our digital age, having a social media presence is very important. The Harry Potter Store NYC has certainly lived up to that expectation.

The store has quickly gained worldwide attention from “The Boy Who Lived” fans around the world. This is thanks to its stunning visuals, unique photo ops, and exclusive events.

Staying informed of the latest news, product releases and in-store events is easy. Just follow the Harry Potter Store New York’s social media accounts. By connecting online with them, visitors can share their experiences and connect with other Gryffindor Seeker enthusiasts worldwide.

The Young Wizard Store also offers virtual tours. This allows customers from around the world to savor its magical atmosphere without needing to be physically present in New York City.

The entrance of the Harry Potter Store in NYC, featuring Fawkes the Phoenix, a stunning life-sized sculpture suspended from the ceiling, surrounded by shelves filled with magical merchandise and enchanting decor inspired by the beloved series.

Warner Bros. and the Wizarding World: The Inspiration Behind Harry Potter Store NYC

The Harry Potter Store NYC is the result of Warner Bros. and the Wizarding World franchise’s collaboration. They offer fans a memorable retail experience that allows them to connect with their beloved series on a more personal level.

Warner Bros. has had a pivotal role in creating and running the Harry Potter & Fantastic Beasts store.

This ensures it stays true to the spirit of the Wizarding World while providing visitors with a memorable experience.

The success of Harry Potter Store NYC is a testament to both Warner Bros. and the Wizarding World franchise’s ongoing dedication and enthusiasm.

In fact, they provide that the magic of The Boy Who Lived remains alive in fans around the world.


The Harry Potter Store NYC is an extraordinary destination that provides fans of the Wizarding World with a magical experience. Expect immersive environment, exclusive merchandise, photo ops and unique experiences. It has quickly become a must-visit attraction in midtown Manhattan.

No matter if you’re an expert or just beginning to discover the Little Wizard, The Harry Potter Store NYC is a memorable destination where Hogwarts meets New York.

Don’t miss this once in a lifetime chance when visiting this never-ending city!

No matter your level of Potterheadiness or interest in the world of witches and wizards, a visit to the Harry Potter Store NYC is an experience not to be missed.

Get immersed in all the magic and wonder of The Wizarding World and don’t forget to share your memories on social media with fellow fans!